Style that Speaks Comfort and Glamour

Beyond Ethnic was founded by Maha, an engineering graduate and mother of two, driven by a long-held belief that luxury should not be limited by price. During her college years, she often questioned why well-crafted, premium clothing remained out of reach for many. That question became the foundation of Beyond Ethnic.

The brand was created to bring affordability and luxury closer together. Every design focuses on refined style, quality fabrics, and careful craftsmanship, while keeping pricing accessible. Beyond Ethnic never compromises on quality and believes everyone deserves clothing that feels premium, looks elegant, and fits everyday life.